How To Create Impressive Webinars

If you are conscious about your business surroundings, you must have noticed an increase in the number of webinars.  There’s a reason for it – webinars provide an effective and profitable platform for educating customers about the features, benefits and necessity of your products or services. But there are a few tactics of hosting a successful webinar. Before you plan for a webinar, there is one important question that you should ask yourself: “Would my business really have any benefit by educating customers on the benefits of my products or services?” If the answer to this question is yes, then only it’s worth hosting a webinar. Else, it’s just a waste of time and effort.

Attract the attention

Try to catch the attention of your audience at the very outset of a webinar. The audience likes to know their take away from the webinar. Remember to state very clearly the objective of the webinar right at its beginning. This will not only make the audience attentive but will also help you to get the right group of people for whom your products or services are relevant.

Marketing using new tactics

After you have stated the take away from the webinar, do not just start with the products/services. Try to develop an engaging story that will follow the opening statement. Do not only recite a chain of events rather try to create a presentation. Develop the events in the story in such a way that your products and services easily become a part of it. It is better if you can spin the events in such a way that your products/services become an obvious remedy for the problems presented in the story.

Practice makes a man perfect

An effective webinar is a combination of planning and presentation. A lot of people forget the second part. They plan for a perfect webinar but they also should be able to host it properly. Presenting a webinar is often more important than planning. If you fumble in the middle of a webinar, you are sure to lose audience’s attention. Practice several time before you actually conduct a webinar. Practice aloud.

Switch to automated webinars

Hosting a webinar is a tiresome job. You need to check your internet connection, electricity connection, laptop or desktop (on which you are going to host the webinar). Yet at the right moment, something may go wrong and you have absolutely no control over it – the internet may stop working or your laptop crashes. Situations like this actually can ruin a webinar. You need to create a backup for everything or you can switch over to automated webinars.

Be confident

Another important factor is you should sound confident throughout the webinar. You should not stumble or hesitate during the webinar. If you wish to sell your product or service through the webinar, it is necessary to sound confident. Your hesitation can create a negative impact on the audience. For a better or prompt effect you can add a bonus at the end of the session – a discount for those people who buy/book through the webinar.

Provide contact information

It is also better to provide contact information at the end of a webinar. So, if somebody is interested in learning more about your products and services, they can contact you directly.

About the Author

James Smith is the marketing coordinator and content writer for FocalPointSystem. He has extensive marketing experience and is extremely knowledgeable about Self replicated websites. He writes educational tips for internet marketers, MLM companies and direct sales companies regarding best practices in the implementation of replicated MLM websites.

Automated webinar

5 Reasons for Using an Automated Webinar

If you are serious about growing an online business and making it successful, you cannot afford to miss using automated webinars. Not taking advantage of this new technology means allowing a business to lose its competitive edge and fall out of competition.  Making an online business successful is not easy in today’s time; you need to consider every possible option and webinar automation is one that you should not overlook. Following are five benefits of using the webinar automation service:

An automated webinar allows you to run events automatically and generate additional revenue. You can use your old webinar or seminar for setting up an auto webinar and it can function as a continuous stream of additional income. It is also quite easy to set up. Your auto webinars will be set up and ready for use within minutes.

For customers and visitors, it looks and feels like a live webinar. You actually do not participate in these webinars because they recorded earlier and played at scheduled intervals providing customers more information. Any number of customers/viewers can watch these presentations while you are away busy in some meeting or discussion. The number of visitors/customers is not limited in this kind of webinar.

The automated webinars can be an excellent source for marketing your products.  You can create a presentation on each of the products/services and can upload it to the website to be played on a predetermined schedule.  Share this link on your blogs and every other form of resources and customers can have an additional info about products/services they are looking for.  You can also use old presentations on the auto webinars and it will create an impression of a live webinar.  Instead of just discarding the old presentations and business advertising collateral you can them it to create an additional source of money.

New visitors or customers looking for more information will enjoy an auto webinar. It is more interactive and hence more engaging. The effect of this auto webinar is enormous both to customers and businesses because it creates longer lasting effects on customers, which in turn can build longer relationships. And after all, business is all about the relationships you share with customers.  Research shows that customers get engaged almost instantly in a webinar and that expedites their decision to make a purchase.

These webinars run automatically! Yes, automatically. You just set it up once and it will run automatically forever – or until you set an end date. Automation is perhaps the biggest factor for the success of these webinars. The attendees have to sign up for a specific day and time and that is when they can see/hear the presentation. They do not know it’s pre-recorded. They experience it as if it is live. Typically there’s a call to action within the screen they are viewing and they have an option for requesting more information or to purchase something.

Every online business entrepreneur is eager to leverage the benefits from this new technology. Though automated webinars are particularly important for online businesses, any business can use them for its benefit.

Automated webinars

How to set up automated webinars

You can easily double your sales figures within weeks simply by using automated webinars. Over time, webinars have acquired popularity because of their ability to easily engage customers. Attendees typically enjoy the combined visual and audio effects of a webinar. But it is very important to set up a webinar well before time in order to avoid unnecessary problems during the actual event. A smooth set up ensures that the customers will get all the information they have expected from the webinar that can also influence their buying decision.

But if things do not go as planned, it can get quite murky. You have invited all the viewers and everybody is waiting for the webinar to start and you have to cancel it because of technical reasons. This can also question the credibility of a business and also the product or services that it provides. Precisely, this is why an automated webinar is a better alternative.  Events that could not take place because of the mishandling of some technical issues are just a part of a bigger picture.  There can be other reasons as well.

The old outdated webinar technology has several disadvantages, other than obvious technical issues. The biggest problem is that the webinar was presented via your desktop or laptop. You had to stay glued to your desk to do the presentation and to ensure that everything was fully functional. But even after thorough preparation and planning, you still ran the risk of running into issues like losing your internet connection and all your viewers right in the middle of a webinar.

Automated webinars are definitely an improvement upon the old webinars. The webinar has in fact, come a long way and now it has quite a few improved functionalities that can automate an entire presentation without any interference. You no longer need to bother yourself about internet connectivity or a busy schedule to get the most out of a webinar presentation. In fact, you do not even need to be present for another one of your webinars again.

The new webinar service is now capable of airing previously recorded presentations without any human intervention. The presentations are performed in such a way that they appear live to the visitors. Configuring an individual webinar is now obsolete. You can run an event automatically for as long as you wish to, without bothering about the configuration of the set up again. Using an auto webinar completely removes the stress associated with old day’s webinars. Just record and upload the webinar, set the presentation schedule and it’s good to go.

Since auto webinars are played on technologically savvy webinar platforms via auto webinar providers, the platform runs on back-room servers maintained by the service provider. So now even if you personally have an internet outrage there’s no chance of losing viewers.

Using old business methods in a new business world is a losing business proposition.  It’s time to think about the new online business rules and change your business model. You should use modern webinar automation to have a bigger impact on customers and also to make some free time for yourself.

Automated webinars

A Webinar Provider Helps to Educate Your Visitors

Automated webinars are a great way to engage customers and educate them about your product and service. We all can acknowledge the importance of sharing information with customers. It easily engages customers and encourages them to spend more time on your site. This helps in building trust and also the likelihood that the visitor will ultimately make a purchase. This is a true win-win situation for both the customer and you.

An automatic webinar helps you to create interest in your site. You can pre-record these webinars at your leisure but it has the look and feel of a real event. It runs automatically at predetermined times chosen by you.  You can invite the new visitors of your site to a free webinar and can present anything you wish to that will help to push them through the sales funnel. You can present your business, your services and products and also explain the USP of your products and services. A webinar’s visual and audio presentation better appeals to people and engages them easily.

An auto webinar is usually played on the servers of the webinar provider. The webinar service providers are responsible for maintaining these servers 24 hours a day. This completely removes the stressful feeling that is often associated with conducting a webinar. Your effort is minimized to recording, uploading and scheduling time for playback. There has been a notion that an auto webinar is exclusively for technologically savvy people. But in reality, it has proven to be quite wrong. Anybody can use this service for the benefit of his business.

The idea of configuring each and every webinar is also obsolete. Set up a webinar once and forget it!   The webinar will start automatically and run as long as it is programmed without any interruption. You do not have to set it up again unless you want to edit or change its content. It can be played on-demand at pre-scheduled times. The attendees can sign up for a specific day and time when they can attend the presentation. Usually there’s no restriction on the number of attendees.

An automated webinar is the latest buzz in the market.  Entrepreneurs, internet marketers everybody is talking about it. Auto webinars are an excellent way to educate your visitors. Before your visitors can make a decision about buying your product/service, they need to know a few important facts about it. They might also have questions about your service and they need to answer them prior to making any decision. Auto webinars provide an excellent platform for answering these questions.

It enables you to display all the information about your product/service in a systematic way. It’s more effective than simple text on a screen or an email marketing campaign. It instantly builds a relationship with the viewers and tries to leverage the relationship for the benefit of a business. It is a powerful addition to any business; no matter if you are a start-up entrepreneur or a seasoned business enterprise.