If you are conscious about your business surroundings, you must have
noticed an increase in the number of webinars. There’s a reason for it –
webinars provide an effective and profitable platform for educating
customers about the features, benefits and necessity of your products or
services. But there are a few tactics of hosting a successful webinar.
Before you plan for a webinar, there is one important question that you
should ask yourself: “Would my business really have any benefit by
educating customers on the benefits of my products or services?” If the
answer to this question is yes, then only it’s worth hosting a webinar.
Else, it’s just a waste of time and effort.
Attract the attention
Try to catch the attention of your audience at the very outset of a
webinar. The audience likes to know their take away from the webinar.
Remember to state very clearly the objective of the webinar right at its
beginning. This will not only make the audience attentive but will also
help you to get the right group of people for whom your products or
services are relevant.
Marketing using new tactics
After you have stated the take away from the webinar, do not just
start with the products/services. Try to develop an engaging story that
will follow the opening statement. Do not only recite a chain of events
rather try to create a presentation. Develop the events in the story in
such a way that your products and services easily become a part of it.
It is better if you can spin the events in such a way that your
products/services become an obvious remedy for the problems presented in
the story.
Practice makes a man perfect
An effective webinar is a combination of planning and presentation. A
lot of people forget the second part. They plan for a perfect webinar
but they also should be able to host it properly. Presenting a webinar
is often more important than planning. If you fumble in the middle of a
webinar, you are sure to lose audience’s attention. Practice several
time before you actually conduct a webinar. Practice aloud.
Switch to automated webinars
Hosting a webinar is a tiresome job. You need to check your internet
connection, electricity connection, laptop or desktop (on which you are
going to host the webinar). Yet at the right moment, something may go
wrong and you have absolutely no control over it – the internet may stop
working or your laptop crashes. Situations like this actually can ruin a
webinar. You need to create a backup for everything or you can switch
over to automated webinars.
Be confident
Another important factor is you should sound confident throughout the
webinar. You should not stumble or hesitate during the webinar. If you
wish to sell your product or service through the webinar, it is
necessary to sound confident. Your hesitation can create a negative
impact on the audience. For a better or prompt effect you can add a
bonus at the end of the session – a discount for those people who
buy/book through the webinar.
Provide contact information
It is also better to provide contact information at the end of a
webinar. So, if somebody is interested in learning more about your
products and services, they can contact you directly.
About the Author
James Smith is the marketing coordinator and content writer for FocalPointSystem.
He has extensive marketing experience and is extremely knowledgeable
about Self replicated websites. He writes educational tips for internet
marketers, MLM companies and direct sales companies regarding best
practices in the implementation of replicated MLM websites.